Five Ways to Market your Business Fast with Printing
To help your small company, here are five ways to use print marketing.
It is possible that running a small business means that your budget is a little tighter than it would be in a larger organization. Don’t make the mistake of assuming that your marketing money is wasted and can be used in other budget fields.
On a limited budget, organizing brand promotion can be trickier, but it’s not impossible. When we consider how and where you are going to promote your business, you just have to play your cards right and make wise choices.
It’s a brilliant idea to use print for advertising your company to the world because it is inexpensive, meaning your budget can go a long way. We’ve been thinking about a few of the best ways to do that.
1. Build and use Business cards.
If anyone has your business card, the chances are high that you have personally met them and given the card to them physically. It is vital for small businesses to make tangible rather than digital contacts with potential clients, so be prepared the next time you go to a networking event by getting business cards printed with the name, address and contact details of your business to hand out.
2. Give out Loyalty Cards.
Easy but effective tools are customer loyalty services to keep customers coming back and expand the customer base. For small businesses, using some kind of loyalty card with your logo on it is a great idea. Studies have shown that up to 64% of small businesses that have launched a customer loyalty program have found that the services raise more money than it took to create the company. A loyalty card will be tangible advertising that your clients will carry around in their wallets for your company. Plus, it helps generate repeat clients.
3. Banners and posters
For small companies, posters and banners are perfect advertising choices because they are highly cost-effective. Banners printing and posters, printed once and hung either in your store windows or put around town, are one of the most highly visible ways of promotion. Posters also offer versatile choices for design and materials.
4. Locally Advertise your Business.
In small towns where local newspapers are still widely read, this approach works particularly well. While the internet has become the main place for people to get their news, surveys have shown that the local community newspaper is still read by two thirds, or around 67 per cent, of residents living in small towns. When a rural area or small community believes your business services have a population of 15,000 or fewer, the local newspaper is likely to be widely read and doing well. It is worth the time and money to run an ad in the local newspaper, school newsletter or local bulletin.
5. Find a Terrific Printer!
Finding the right printing company with competitive prices, a range of printing choices and a creative vision for your materials is the last step in this process. Hey, imagine! G1 Banners & Printing will be delighted to complete all your printing work!